"The Wifi Guy"

I went to my first meeting with my new division yesterday, and I must say, It sounds pretty good. A particular highpoint was The Wifi Guy. Nice idea for the new media--funny, viral, very over-the-top.

LXK's making a big foray into wireless consumer printers. Thing that gets me--why aren't we doing some sort of co-branding with Apple? Apple's main selling point these days is cordless, wireless, de-cluttered desktops. With this new line, seems like we'd be right there.

Anyway, good to be hearing a different tune.

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