Toyota Jumped the Shark Today
Context: http://www.thetruthaboutcars.com/2018/05/war-footing-toyota-ceo-unleashes-seven-samurai-bid-survival/#more-1625584 “With our rivals and the rules of competition also changing, a life-or-death battle has begun in a world of unknowns,” [Toyota CEO] Toyoda said during a fiscal update last week. “Cost reduction is crucial. It is a fight to restore our original strength.” Dear Toyota USA I read the article below and it sickens me. You are a great company well on the way to being FCA if you take your eye off product and think only of Expense controls. Having worked for a company that cut expense for 17 straight years (when it wasn't spending $3 Billion to buy companies it had no idea what to do with), let me be the first to say, this will not work, and it will drive your talent away. It's not employees' fault that Tundra is a dead stick. Chevy makes oodles of cash off the Tahoe/Suburban line and you can't move the metal. Your hybrid strategy is a money-lo...